Brand Identity, Illustration, Motion, Collateral Concepts, Web Design
Work for Loyal, a company conducting research and developing drugs to help extend the healthspan of dogs, and eventually, humans.
Brand identity, illustrations, collateral concepts, & web design.
This work was done as part of the team at The Engine Is Red.
Loyal makes life-extending drugs available for large breed dogs at a consumer level.
The initiative was already together, but they were finally ready to create a
public-facing brand as they look toward the future.
In partnership with Loyal, we created several concepts for consumer facing brand system, then refined and expanded the system across a range of surfaces from print to digital.
The challenge was to balance a highly scientific subject matter, marrying the seriousness and credibility of the science with the safety and playfulness of a consumer brand, all while honoring the mission to help our friends live longer, healthier lives.
A system that the brand could grow into as it gathered talent, continued developing life-extending drugs, and began its first big press run.
Developer
Creative Director
Art Director
Accounts
Copywriter
Design, Illustration, & Motion
