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Juicy J

Wordmark for Slicmouf Clique

What

Visual identity exploration for one of Juicy J's artists.

Who

I partnered with Juicy J and worked in lock step with him to bring his vision to life.

Why

Slicmouf Clique was a duo that needed an identity as they began to release music and make merch considerations.

Juicy J was interested in exploring a look and feel for them that felt aligned with his influence.

How

Lots of listening to his vision, moodboarding, going back and forth on a few rounds of concepts until we arrived at something he was vibing with, then refined from there.

Listening to a lot of Three 6 Mafia helped too.

The Result

A wordmark that Juicy J was happy to pass off to his team.

Credits

Graphic Design

Jacob Krump

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