This was a project I was a part of with my team at The Engine Is Red.
Kendall-Jackson approached us to redesign their core brand website, and work with them directly during the design and build phase alongside their internal teams.
I was the sole web designer on this project on my team. Together with my team, we helped to refresh the look and feel as well as the functionality of the site.
Kendall-Jackson's website hadn't been updated in several years. As their brand and portfolio grew, they found the need to refresh several aspects of their site. From e-comm to events and their club page, each one needed a special touch backed by research from both teams.
I worked directly with the K-J development team to create an expansive library of components and assisted directly with front-end development problem-solving during the build. Together, we worked to ensure that each component could be used interchangeably as more pages were built in the future.
Together over the course of a year, we met frequently with the K-J team to ensure designs were heading in the right direction. We worked diligently to give the site a new look and feel, while expanding on our top-performing pages to enhance user experience and boost product turnover.
Developer
Creative Director
Accounts
Copywriter
Web Designer
Illustrations
